The classic book on persuasion Influence, explains the psychology of persuasion and why people say “yes”. And how to apply these understandings.
Influence: The Psychology of Persuasion (Collins Business Essentials)
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles. Plus, how to use them to become a skilled persuader. And how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Due to rights reasons, some images that appeared in the print edition of this book are unavailable in the electronic edition.
In addition, this is arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product. This is an essential book for understanding the psychological foundations of marketing. Recommended.