The Hospitality Strategic Management: Concepts and Cases by Cathy A. Enz is a great book for executive level training courses or hospitality industry executives.
Hospitality Strategic Management: Concepts and Cases (2nd Edition)
This hospitality textbook has been updated to include current models, theories, and hospitality practices. It is a comprehensive guide to strategic management in the international hospitality industry.
The author Cathy A. Enz uses the case study approach to cover current topics such as:
- and franchising
This guide includes 8 full case studies with exhibits and documents that address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines. Uniquely making this book ideal for executive level training courses. As well as being ideal for hospitality industry executives interested in developing their strategic management skills.