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Hospitality Strategic Management: Concepts and Cases

Amazon.com Price: $83.57 (as of 17/08/2019 12:16 PST- Details) & FREE Shipping.

The Hospitality Strategic Management: Concepts and Cases by Cathy A. Enz is a great book for executive level training courses or hospitality industry executives.

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The Hospitality Strategic Management: Concepts and Cases by Cathy A. Enz is a great book for executive level training courses or hospitality industry executives.

Hospitality Strategic Management: Concepts and Cases (2nd Edition)

This hospitality textbook has been updated to include current models, theories, and hospitality practices. It is a comprehensive guide to strategic management in the international hospitality industry.

The author Cathy A. Enz uses the case study approach to cover current topics such as:

  • innovation
  • entrepreneurship
  • leadership
  • ethics
  • and franchising

This guide includes 8 full case studies with exhibits and documents that address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines. Uniquely making this book ideal for executive level training courses. As well as being ideal for hospitality industry executives interested in developing their strategic management skills.

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